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storefrontMarketplace Profitability

See Your True Profit, Not Just Landed Cost

Full P&L analysis per product including platform fees, fulfilment costs, advertising spend, and returns. Know your real margin before you commit to inventory.

Full P&L Per Unit, Per Marketplace

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Beyond Landed Cost

Landed cost is only half the picture. See your real profit after platform referral fees, fulfilment, PPC advertising, and returns — for Amazon, Shopify, or any channel.

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Instant Unit Economics

Net profit, margin percentage, and ROI calculated instantly. Adjust any assumption and see how it impacts your bottom line in real-time.

Profit Analysis

Per Unit
Selling Price£24.99
Landed Cost / Unit-£11.14
Referral Fee (15%)-£3.75
Fulfilment Fee-£3.12
PPC (TACOS 12%)-£3.00
Returns (3%)-£0.75
Net Profit / Unit£3.23

Margin

12.9%

ROI

29.0%

Break Even

£21.76

PPC Cost Model

Advertising
Fixed Cost Per Unit
£2.50
% of Revenue
12%
TACOS-Based
12%
Revenue£24.99
TACOS Rate12%
PPC Cost / Unit£3.00

Flexible PPC Cost Modeling

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Three PPC Models

Choose between fixed cost per unit, percentage of revenue, or TACOS-based modelling. Each approach suits different advertising strategies and product lifecycles.

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Real-Time What-If Analysis

Change your PPC rate and immediately see how it impacts net profit, margin, and ROI. Find the sweet spot between ad spend and profitability.

Know Your Real Profit

Stop selling products you think are profitable. Start with a free trial and see your true unit economics.