The Importer's Notebook
Practical guides on duty, freight, VAT and unit economics — no fluff.
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Branding
2 articles
branding
Building a Brand Around Imported Products: From White Label to Premium
Importing commodities is a race to the bottom on price. Building a brand creates defensible margins and customer loyalty. Learn how to develop, position, and grow a brand around imported products.
David Townsend · · 3 min read
strategy
How to Import Private Label Products: From Concept to Launch
Private label products command higher prices, better margins, and brand loyalty. Here's the complete process for creating and importing your own branded products.
David Townsend · · 3 min read
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